MW GRAINS
“Every channel used to claim the deal. Now I can see which campaigns truly move buyers to a CRM contract, and I defend the budget with data, not gut feeling.”
MWMarketing DirectorMW Grains
Enjoy investing in advertising
that actually sells
The HeadData AI platform tracks every customer's journey from ad click to payment in your CRM. See what really sells, get AI alerts on deviations, and forecast sales ahead.
Built for owners and marketers who make decisions based on data, not gut feeling.
9+years building analytics for businesses worldwide
40+data sources in one report: ads, CRM, ERP
7 daysand your business starts running on numbers
24/7AI monitors campaigns and gives recommendations
Trusted by
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The problem
Your marketing works. But does it deliver the results you expected?
Without end-to-end analytics and a data-driven culture, decisions are made on gut feeling — and your ad budget pays for the mistakes. Here's what changes with HeadData.
Without HeadData
With HeadData
End-to-end cross-channel analytics
✕Every ad channel shows its own numbers and claims the sale. There is no complete picture — so the budget is split blind.
✓All channels and your CRM in one report: see who acquired the customer, who brought them back, who closed the deal, and how much revenue it generated.
AI forecasting
✕You learn the plan will be missed at month-end, when there is nothing left to change.
✓AI forecasts sales-plan attainment and budget pace through month-end — giving you time to adjust campaigns.
Control
✕Anomalies get lost in the numbers, and action comes too late.
✓AI monitors campaigns 24/7, explains the cause of a deviation, and recommends what to do.
Reporting
✕Hours spent on reports that are outdated before they are finished.
✓Reports compile automatically and arrive on schedule.
The result
✕Countless spreadsheets and disconnected numbers — decisions are made on gut feeling.
✓One source of truth for marketing, sales, and the owner — decisions are made based on data.
— HOW IT WORKS
From ad account to decision — in 3 steps
From ad channels to a concrete recommendation — in seconds, not days.
01Data arrives
Ads and CRM sales — in one place, every minute.
02AI analyses
Compares every channel with plan and looks for deviations.
03You get a recommendation
What happened, why, and what to do — before sales decline.
— AI CHAT WITH DATA
Ask your data in plain words.
Get answers in seconds.
No spreadsheets, exports, or waiting for an analyst. AI sees all your ad accounts and CRM at once and responds with numbers and a concrete next step.
HeadData AIonline · sees 6 sources
SignalsAI Chat
Ask about any channel, campaign, or period…
The platform
Five modules — one picture of your business
Everything your team needs to stop guessing and start growing.
End-to-end analytics
The customer journey from first click to CRM payment. Last-click and multi-touch in one place.
AI signals
Real-time deviations and recommendations — while there is still time to save budget.
Automated reports
Ad accounts + CRM without manually consolidating spreadsheets.
Reporting center
Scheduled reports for leadership and the team — to email or messenger.
AI sales forecast
What happens to sales next: plan-attainment forecasts and downside risks.
Enjoy investing in advertising —
start with a demo
Book a demo 
The result
Marketing and sales —
one team, one goal, one set of numbers
Owner / CEO
- See what brings in revenue, not just leads
- Know the month’s outcome ahead of time
- One source of truth instead of arguments
Marketing Director
- Defend the budget with CRM data
- Act on a problem before it hits
- No more evenings spent on reports
Sales team
- Understand where qualified leads come from
- See sales’ contribution to the shared result
- Speak the same language as marketing
Reviews
Those who already invest in marketing effectively
Start today
Start making smarter decisions with accurate data
- We’ll show which of your ads drive sales — and which don’t
- We’ll forecast your sales to month-end with AI
- No commitment and no technical prep on your side
Built for modern teams that rely on speed, clarity, and data-driven growth.
FAQ
Everything you need to know
How quickly can we get started?
The demo is available immediately after registration. Estimated work required:
3 hours 30 minutes — for advertising without automated CRM sync.
24 hours — with automated CRM sync setup.
We agree on the start date after payment, taking the queue into account — these are estimates of working time, not calendar launch deadlines.
How does onboarding work?
You grant ad-account access to a service account, and our team connects the accounts. CRM data can be imported manually using an Excel template, or exchanged automatically on Pro with a one-time €1299 installation fee. Reports use ready-made templates. ERP is separate, paid service work by VIJAP.
Which integrations does HeadData support?
We connect CRM systems from around the world — with no restrictions on your choice of CRM. Standard advertising integrations include Meta Ads, Google Ads and TikTok Ads; we also connect other advertising sources. We agree on the connection method and terms for your system: importing data using an Excel template or automated sync on Pro with a separate setup fee. ERP and non-standard integrations are a separate paid VIJAP service, not part of the HeadData plan.
Do we need technical expertise?
No. HeadData is built for marketing teams. When needed, our team can build custom solutions.
How does HeadData keep data secure?
For data storage and analytical processing, we use Google BigQuery — Google Cloud’s enterprise platform. These technologies are used by international banks, including Deutsche Bank, and Fortune 500 companies, including The Home Depot. BigQuery encrypts data at rest, and data transmission to the service is protected with TLS. In HeadData, we manage access separately for each user.
Can HeadData scale with us?
Yes. Users are unlimited, and you can manage multiple projects in one account. One plan covers one project. VIJAP builds custom solutions beyond the standard capabilities as separate, paid service work — they are not included in the HeadData plan.
What onboarding support is included?
Every plan includes a video tour, checklist, AI mentor, and knowledge base; support is available through AI chat, tickets, and email. Only the option with the installation fee includes an onboarding meeting, account manager, data audit, and data quality checks (QA).